Madewell

The off shoot of J.Crew (I don't know if we would officially call it that, but they are owned by the same company and have a similar vibe) just opened in San Francisco, and since I have not been able to walk a city block downtown without seeing one of their adorable blue shopping bags!

Also, pleasing to the eye? Alexa Chung's Fall line for the retailer. In keeping with her Londoner cool vibe, Alexa has once again paid homage to her homeland as well as her style. Since I am not too keen on buying things full price, here is to hoping that her collection doesn't sell out before hitting the clearance racks!